E-mail Marketing if you have not started, you should!

E-mail Marketing a very powerful tool for your business. 

Email marketing is extremely cost effective and one of the most powerful marketing tool available to businesses today, this is because it provides consistent results whilst costs are minimal. 

Here are just a few things for you to consider, before you start using e-mail marketing. 

We strongly recommend that you build your own e-mail database, rather than buying one from a third party company. List's purchased like this are often over worked and are seldom the catalyst of any successful marketing campaigns. 

If you have not already started building a mailing list, start building one by asking all your existing clients and contacts if you can add their email address to your list. (Important) Never just add people to your email list. You must have their permission, otherwise they will regard your emails as spam.  Then, ask if you can contact them from time to time via email with a newsletter or special offers or announcements.  This will get you your initial list and give you something to get started with. You should also add a email sign-up box on your website. 

We recommend that you do not send more than one or two email messages in any month, no-one likes being bombarded with constant messaging, it's annoying and one of the quickest ways to loose contacts from your list. 

Finally, (and this is very important) ask your readers to forward your emails on to their contacts.  If the content is good enough, they will – but never assume, always ask them.  Include a message at the end of every newsletter, which says; “if you have had this email forwarded to you by a friend and you would like to receive a regular copy, you can join our readership here.” (Then link from that text, to the newsletter sign up page on your site.) 

Please remember: with e-maiI marketing it is important to check and abide by the rules governing email marketing in your country.