When a website is professionally optimized, it’s like moving a little shop from the back-streets in the middle of nowhere and relocating it bang in the middle of the high street.
Your website is a unique part of you marketing in one really important respect: it alone has the power to either destroy or to drastically increase the response rates of all your other marketing activities. So, if you send a mail-shot for example, be aware that the people that were interested in what you offered will visit your website before they decide to contact you (or not!). This means the quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.
Something else you need to know: Almost everyone now uses the Internet to ‘check out’ a potential service provider; before deciding whether to do business with them or not! That includes the people you market your services to. So, what is your website saying about your business?
