Adding .html signature to iPhone and iPads

Adding a .html signature to your iPhone or iPad is easy, just follow these 10 simple steps below and you can add your signature to your device in a few short minutes.  

Step 1: Send the signature you wish to add to yourself via e-mail so that the e-mail is received on your iPhone or iPad.  






Step 2: Open the e-mail with the signature attached on your iPhone or iPad. Click on the .html signature file 

Step 3: Select the selection tool on your iPhone or iPad by holding your finger on the screen 















Step 4: Drag the blue highlight box with your fingers so that it cover all the signature, and press copy 

Step 5: Click on Home button 

to return to home screen 

Step 6: Click on Settings button 

Step 7: Click on Mail, Contacts, Calendars button 

Step 8: Scroll down and select Signature from menu 

Step 9: When you open signature delete default message Sent from my iPhone/IPad 

Step 10. Select Selection Tool (as in Step 2 above), then press Paste 

That's it the signature is in your device, you can different signatures if you require, if you have multiple e-mail accounts on your iPhone or iPad. Hope this helps!

If you want your own .html signature contact Blick Media today!

What's your businesses USP?

Your USP is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique? 

The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" or “unique selling point” (USP). Unless you can pinpoint what makes your business unique in a world of competition, you cannot target your sales efforts successfully. 

Pinpointing your USP requires some hard soul-searching and creativity. One way to start is to analyze how other companies use their USP’s to their advantage. This requires careful analysis of other companies ads and marketing messages. If you analyze what they say they sell, not just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from competitors. 

For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Some airlines sell friendly service, while others sell on-time service. 

Each of these is an example of a company that has found a USP "peg" on which to hang its marketing strategy. A business can peg its USP on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy. These are what marketers call the "four P's" of marketing. They are manipulated to give a business a market position that sets it apart from the competition. 

Here's how to uncover your USP and use it to power up your sales: 

Put yourself in your customer's shoes 

Too often, business owners fall in love with their product or service and forget that it is the customer's needs, not their own, that they must satisfy. Step back from your daily operations and carefully scrutinize what your customers really want. Suppose you own a pizza parlor. Sure, customers come into your pizza place for food. But is food all they want? What could make them come back again and again and ignore your competition? The answer might be quality, convenience, reliability, friendliness, cleanliness, courtesy or customer service. 

Remember!, price is never the only reason people buy. If your competition is beating you on pricing because they are larger, you have to find another sales feature that addresses the customer's needs and then build your sales and promotional efforts around that feature. 

Know what motivates your customers' behavior and buying decisions 

Effective marketing requires you to be an amateur psychologist. You need to know what drives and motivates customers. Go beyond the traditional customer demographics, such as age, gender, race, income and geographic location, that most businesses collect to analyze their sales trends. For our pizza shop example, it is not enough to know that 75 percent of your customers are in the 18-to-25 age range. You need to look at their motives for buying pizza-taste, peer pressure, convenience and so on. 

Cosmetics and alcohol companies are great examples of industries that know the value of psychologically oriented promotion. People buy these products based on their desires (for pretty women, luxury, glamour and so on), not on their needs. 

Uncover the real reasons customers buy your product instead of a competitor's

As your business grows, you'll be able to ask your best source of information: your customers. For example, the pizza entrepreneur could ask them why they like his pizza over others, plus ask them to rate the importance of the features he offers, such as taste, size, ingredients, atmosphere and service. You will be surprised how honest people are when you ask how you can improve your service. 

If your business is just starting out, you won't have a lot of customers to ask yet, so "shop" your competition instead. Many retailers routinely drop into their competitors' stores to see what and how they are selling. If you're really brave, try asking a few of the customers after they leave the premises what they like and dislike about the competitors' products and services. 

Once you've gone through this three-step market intelligence process, you need to take the next - and hardest! - step: clearing your mind of any preconceived ideas about your product or service and being brutally honest. What features of your business jump out at you as something that sets you apart? What can you promote that will make customers want to patronize your business? How can you position your business to highlight your USP? 

Don't get discouraged. Successful business ownership is not about having a unique product or service; it's about making your product stand out - even in a market filled with similar items. 

The Paperless Office Prediction!

The prediction of a paperless office, which was made way back in 1975 in a Business Weekly article entitled ‘The Office of the Future’ accurately envisioned numerous things, except for the paperless office aspect - in fact paper usage in the office environment (and in our homes) has drastically increased since back then. This is largely due to the computer systems and electronics that were supposed to do away with paper. The end result is we send everything to printers and paper consumption is only going to increase as the population grows. 

However that does not mean that the whole concept of less paper in the office is a bad idea, of course not! Using less paper is, as we all know better for our environment, if only we didn’t need it so much - or do we? Virtual marketing materials offer so many advantages you would be foolish to ignore them. No expensive printing costs! No postage stamps! No envelopes! Fewer trips to the post office! Plus it can save you a lot of money! All without a single tree being cut down! 

 

Blick Media can convert printed brochures into virtual based versions, distributable to an infinite number of recipients. Distribute your online brochures, catalogues and magazines via e-mail or embed them seamlessly into your web site for online viewing. 

Perhaps it’s time you thought about looking at virtual marketing? Read more here. 

Do high street retailers have a future?

High Street vs Online Retailer 

Whilst the high street stores have struggled for sales, online shops are achieving great success. Why? If you like it or not the world is changing – people don’t want to drag themselves to the shops in the rain, snow etc., not when they can shop online and get everything delivered to their door. The choices online will always beat what’s available in the high street stores, at prices that simply can’t be matched by high street stores owing to their vast overheads.

The high street empty of customers

The big question is does the high street shop retailer have a future? We believe that retailers need to look towards spending a lot less on glitzy stores, and strengthen their online presence. Unfortunately if they don’t they will vanish alongside many others who once had strong brands. Take HMV the music store – this once giant on the high street failed to respond to this and look where they are now, with receivers! Perhaps if they had realised the power of the Internet, they would have adjusted their business model and closed a few high street shops, reducing their overheads, HMV could have used the funds that would have been available to build and develop an online presence, which worked. HMV had a very strong brand name, which has been associated with music for many years, but that was not enough to stop shoppers purchasing music online through other retailers.

When high street retailers do go online they must remember things are a little different on the web, competition is greater and your competitors are just a simple click away. Your store may have the monopoly on the high street, but it’s very doubtful you will achieve the same online. High street retailers have got rich with once huge profit margins, but those days are over. Profit margins online have to be lowered to remain competitive but you must remember your volume of sales will increase! After all, is it not better to sell many items making a little, or making no sales at all?

If you’re a high street retailer, looking for an online presence that works for you, contact Blick Media today!