Do you need a mobile website?
The answer to that is almost certainly ‘YES!’ - If you don’t have a fully mobilised website then you are missing out by not connecting with millions of prospective customers.
Common questions we are often asked are:
What is the difference between a mobile website and main website?
A true mobile website should be a super fast, condensed version of your main website, enough information to spark interest, but without all the bits that will clog-up and slow down connection speed. Mobile users will not wait the same as those searching from behind their desks, sitting in their comfortable chair. It’s all about speed of delivery!
Technology that functions perfectly and looks great on your main website is probably not going to function on a mobile website. Everything about a true mobile website is specifically designed for people on-the-go.
Typically, the mobile version includes a limited number of the many pages that are displayed on your desktop version. However, it will include a link to your full desktop website so that visitors have the option to find additional information.
When a smartphone user comes to your website, an “auto-detect” will recognise the device they’re using and then send that visitor to the mobile version (for example, “m.yourdomainname.com,” rather than “www.yourdomainname.com”).
Do you need a mobile website if you have a responsive designed website?
It would very much depend upon site content.
A responsive designed website is a website designed for use on desktops, tablets and smartphones. Rather than creating a separate version of your website exclusively for smartphone visitors (as is the case with a mobile website), the content on a responsive website adjusts to fit the screen dimensions of your visitors browsing device. Think of it as having one website for many different devices.
The downside to a responsive mobile website is that although the information looks great and everything works, is that everything is viewable! - The user still has to search through unnecessary information that will be slow down the mobile user, risking loosing their interest, and their business!
Ready to Talk About Mobile for Your Website?
Schedule a free digital marketing assessment today to discover how a mobile website can benefit your business.
