Thursday 14 June 2012

ICO New Corporate Image cost a staggering £38,399.83



No joke! This is what the ICO do with YOUR money. 
After looking through the Information Commissioner's Offices (ICO's) website we have seen that they have had a new corporate image designed, hardly a great leap forward, however what's even more amazing is that according to documents on the ICO's website, they spent a staggering £38,399.83 on their new 'Corporate Image' (£28,520 on "Corporate identity design - research, concepts, proposals, design and production of manual").

The ICO are the people who are responsible for the ongoing 'Cookie' fiasco which has led to them to relax/reevaluate the law relating to cookies owing to the fact that so many people simply ignored them.

Personally I think they need to sort themselves out before they worry about a new logo! Especially when this country is in a recession. What an amazing waste of public money!

Message to ICO: Next time your looking to rebrand yourself, give us a call here at Blick Media, I know we could do a far better job and it would cost considerably less than £38,399.83 that's for sure!

Blick Media would love to hear your thoughts on their new corporate image, do you think it's a good use of public money?

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