You will have seen them everywhere by now - printed on the
corner of tickets, on posters, and even at the end of TV ads. Are they worth
using in your marketing, or are they just a passing fad?
For those that don't already know - a QR code invented in Japan
back in 1994, is a type of two-dimensional barcode that can be read using
smartphones and dedicated QR reading devices, that link directly to text,
emails, websites, phone numbers and more!
Are QR codes a passing fad?
The simple answer is it does not matter! They are here now, and
they do offer marketing benefits that simply are not possible by other methods and they provide consistent positive results. So weather they are a passing fad, or
something else is going to replace it next week does not matter, it's here now!
So take advantage of it now!
Just remember - if you want to use QR codes for business or
marketing purposes, then you should consider that people have higher
expectations from scanning a QR code than they do simply clicking a link on a
website. You should offer them something special or unique to people that have
taken the time and effort to scan the QR code.
Also remember that many people won't know what a QR code is or
how to use it, so it may be a good idea to provide instructions.
If you are interested in learning about what QR codes can do for your business, get in touch with Blick Media.
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